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The award-winning campaign was designed to showcase the unique summer offerings of the Telluride and Mountain Village areas. It aimed to attract visitors by highlighting the region’s outdoor recreational activities, cultural events, and natural beauty. The campaign was successful in increasing tourism in the area during the summer months.
The HSMAI award is a significant recognition in the hospitality and tourism industry, acknowledging innovative and effective marketing strategies. The Telluride Tourism Board’s win underscores their successful efforts in promoting their region and boosting local tourism.